What It Is: A line of fitness apparel for men and women with a twist: This company’s USP is that their tanks and t-shirts are made with a patent-pending “sweat-activated technology” that reveals a secret message in the fabric when it gets wet.
The point is for you to wear your ViewSPORT shirt while you work out then sweat enough to make a motivational message—like “Work Hard / Hard Work”—appear. When the shirt dries, the message disappears.
What You Might Not Know: When I first got my shirts, I did wonder exactly what makes the “sweat-activated technology” work. Is it safe? According to the ViewSPORT website and creator Ben Wood—a former med-school student and chem major in college—the technology is safe, orderless and non-toxic. Cool.
Feelin’ the Love: I like the idea of a secret message appearing in a workout top, and I love ViewSPORT’s philosophy on motivating people to feel #SweatProud after a good workout.
However, what appeals to me most about ViewSPORT’s shirts is, in fact, not the sweat-activated technology (see why below). I’m drawn to the sayings on the shirts that are visible whether you’re drenched in sweat or not.
Fitness memes are a huge trend, and not just on Facebook and Instagram. ViewSPORT is right on target. The memes on their shirts are funny, motivational and sometimes a bit cheeky, steering clear of anything too cliche or “grumpy cat-ish.”
If I Could Change One Thing: Even during my toughest workouts, I don’t sweat nearly enough to reap the benefits of actually seeing ViewSPORT’s motivational messages.
When I wore their 100% microfiber polyester Performance Tank for an at-home HIIT workout, the tank looked like the same solid-blue, nondescript racerback by the cool-down as it did in the warm-up. And no, I wasn’t slacking off. Curious, I ran the tank through the shower until its “Faster, Better, Stronger” message showed up. I wouldn’t mind having it visible all the time!
I’d love to see more of ViewSPORT’s clever fitness memes on true performance fabrics. My “Burpees Don’t Like You Either” shirt feels like a cotton tee, which isn’t my first choice for exercise gear. (Note: the t-shirt is actually a tri-blend of 50% polyester, 25% cotton and 25% rayon.)
Should You Buy It? If you’re tired of plain workout tops and want something with an on-trend inspirational message, ViewSPORT is worth a look.
Women’s shirts come in S-XL and I’d say they run slightly small versus being true to size. Average price of tanks/tees: $25; ViewSPORT.us (ships internationally).