ViewSPORT Sweat-Activated Sportswear
What It Is: A line of fitness apparel for men and women with a twist: This company’s USP is that their tanks and t-shirts are made with a patent-pending “sweat-activated technology” that reveals a secret message in the fabric when it gets wet.
The point is for you to wear your ViewSPORT shirt while you work out then sweat enough to make a motivational message—like “Work Hard / Hard Work”—appear. When the shirt dries, the message disappears.
What You Might Not Know: When I first got my shirts, I did wonder exactly what makes the “sweat-activated technology” work. Is it safe? According to the ViewSPORT website and creator Ben Wood—a former med-school student and chem major in college—the technology is safe, orderless and non-toxic. Cool.
Feelin’ the Love: I like the idea of a secret message appearing in a workout top, and I love ViewSPORT’s philosophy on motivating people to feel #SweatProud after a good workout.
However, what appeals to me most about ViewSPORT’s shirts is, in fact, not the sweat-activated technology (see why below). I’m drawn to the sayings on the shirts that are visible whether you’re drenched in sweat or not.
I’ll gladly wear my “Burpees Don’t Like You Either” tank at the gym (because burpees do suck) even if it never reveals a secret message. 
Fitness memes are a huge trend, and not just on Facebook and Instagram. ViewSPORT is right on target. The memes on their shirts are funny, motivational and sometimes a bit cheeky, steering clear of anything too cliche or “grumpy cat-ish.”
If I Could Change One Thing: Even during my toughest workouts, I don’t sweat nearly enough to reap the benefits of actually seeing ViewSPORT’s motivational messages.
When I wore their 100% microfiber polyester Performance Tank for an at-home HIIT workout, the tank looked like the same solid-blue, nondescript racerback by the cool-down as it did in the warm-up. And no, I wasn’t slacking off. Curious, I ran the tank through the shower until its “Faster, Better, Stronger” message showed up. I wouldn’t mind having it visible all the time!
I’d love to see more of ViewSPORT’s clever fitness memes on true performance fabrics. My “Burpees Don’t Like You Either” shirt feels like a cotton tee, which isn’t my first choice for exercise gear. (Note: the t-shirt is actually a tri-blend of 50% polyester, 25% cotton and 25% rayon.)
Should You Buy It? If you’re tired of plain workout tops and want something with an on-trend inspirational message, ViewSPORT is worth a look.
Women’s shirts come in S-XL and I’d say they run slightly small versus being true to size. Average price of tanks/tees: $25; ViewSPORT.us (ships internationally).
