Every time I review a product on Fitness Test Drive, I talk about it on social media too. My social shout-outs create fun opportunities to influence positive discussion and perceptions about health, fitness and wellness brands. See for yourself with the examples below—it really does work!
As a fitness journalist and certified fitness expert, I’m in a unique position to provide my followers—everyday active folks and fit-pro peers—with a first look at a new product and/or industry-insider advice that will steer them toward the best buying decisions. I’m a micro-influencer in the social space, which means I have a smaller but extremely engaged and trusting audience. 💖
Sometimes all it requires for people to take the next step with a fitness product or program (or recommend it to others) is inspo from a trusted friend, colleague or influencer. I dole out plenty of inspiration, and even more expert guidance, through carefully vetted collaborations and professionally crafted social narratives and imagery. Let’s collaborate!
